Price a wedding, then hold the date
Pick 6, 8 or 10 hours, add a second photographer or an album, choose the travel zone, and the 30% retainer and balance date appear before you pay.
Open Frame & Fable (opens in a new tab)A photography website that prices the wedding and holds the date.
Couples build their own quote, pay the retainer and get the balance date in writing. Portrait clients book a session with a deposit. Reminders go out on their own, from your own site.
Studio package from $1,5995–10 working days$0 commission, ever
Yours from day one. Your domain, your client list and your accounts are in your name. If we part ways, the site keeps running.
The demo
Frame & Fable. Try it like a customer would.
A working site, not a mock-up: pick a service and book. Nothing is really booked, but the pages and the emails are exactly what your customers would see.
Why it pays
A date held on a promise is a date you can lose.
Wedding dates go fast, and a "yes, we'll book" without a retainer holds nothing. A quote builder that takes the retainer on the spot turns the enquiry into a booking, and the balance reminder follows on its own.
One date held for a couple who never pay the retainer can cost you a $3,000 wedding you turned away.
Example numbers. A deposit and a reminder are how a booking site brings that down.
Work out your own number: the 2-minute quiz- A wedding quote builder
Couples pick 6, 8 or 10 hours, add a second photographer or an album, choose the travel zone, and see the price before they pay.
Studio package
- Retainers with balance reminders
The retainer is paid at booking (30% on the Frame & Fable demo), the balance date is set, and a reminder goes out before it's due.
Studio package
- Session deposits
Portrait and family sessions booked into real slots, with a deposit.
- Travel zones and sunrise starts
A travel fee by zone and an early-start fee, added before the client sees the total.
Studio package
- Bundles paid up front
Session bundles clients buy in advance.
Studio package
- Reminders and rescheduling
Email reminders before every session, and clients move their own booking within your rules.
Ownership
Yours, not rented.
Everything is set up in your name, on your own accounts. There is nothing to cancel and nothing to win back if you ever move on.
Your site and domain
The domain, the hosting and the code are in your name. If we part ways, the site keeps running.
Your customer list
Every booking, order and customer record sits in your own account, not on a platform that can lock you out.
Your money
Deposits and payments land in your own bank or card-payment account. No commission, ever.
What it costs
One price, paid once.
Prices in USD. No GST/HST or other sales tax is added. Half to start, half before your accounts are handed over. Every package includes the AI website assistant, your Google Business Profile and a business email on your domain.
The usual fit
Studio
from $1,599 one time
For a wedding photographer: quote builder, retainers with balance reminders, travel zones and bundles.
Everything in Booking or Ordering, plus
- Team logins with days off and tip points
- Owner dashboard with in-studio checkout and CSV export
- Prepaid packages or party trays
- Daily 6 AM PDF schedule
- Niche extras: travel zones, early-start fees, bridal balances, group booking, 3D product builder
- Regulated-provider setup for medical spas
- Build time 5–10 working days
- Running costs about $21–39 a month, billed to you
- Share-and-review price from $1,279 (20% off)
Starting smaller?
Booking
$1,199 one time
For portrait and family sessions without weddings: online booking with deposits and reminders.
Build with Booking Compare all four packagesStraight answers
Questions people ask first
Can couples pay a retainer online?
Yes, on the Studio package. The quote builder shows the retainer and the balance date before they pay (30% on the Frame & Fable demo), and a reminder goes out before the balance is due.
Can I charge for travel?
Yes. Travel zones add the right fee for the location, and an early-start fee covers sunrise sessions, all before the client sees the total.
What does it cost each month?
The build is a one-time price: from $1,599 for the Studio package. Running costs, about $21–39 a month, are billed to you directly by the providers on your own accounts and never marked up. Card processing is the usual processor rate on each payment; bank-transfer payments cost nothing extra.
Who owns the website and the customer list?
You do. The domain, hosting, calendar and payment accounts are in your name from day one, and so is every customer record. If we part ways, everything stays with you, with no export fee and no lock-in.
How long does it take?
5–10 working days, counted from the day your deposit and your content (services or products, prices, hours and photos) are in.
Try the demo, then let’s talk.
Ten minutes of clicking tells you more than any proposal. Then book a free 30-minute call, or build your package and I will reply with a written quote.