Guides
Straight answers for small business owners
Short, practical guides on bookings, no-shows, online ordering and what a website really costs. No jargon, and the maths shown.
How to reduce no-shows at your salon or spa
Deposits, reminders, a fair cancellation policy and easy rescheduling: seven practical ways salons, spas and studios cut no-shows, with the maths.
Read the guideBooking app or your own booking website? The real five-year cost
Monthly fees, commission on new clients and who owns the client list: an honest comparison of booking apps and your own booking website, with the maths.
Read the guideOnline ordering for restaurants, without the delivery app commission
Delivery apps often take 15–30% of each order. How restaurants set up commission-free online ordering for pickup on their own website, step by step.
Read the guideHow much does a small business website cost to run each month?
Domain, hosting, email, booking calendar, texts, card fees and upkeep: what a small business website really costs each month, line by line.
Read the guide